Wade Allen

Wade Allen has 25+ years in restaurant and retail, and an unusually rare combination of skills: he thinks like a marketer, operates like a technologist, and leads like someone who's actually accountable for the guest experience. At Brinker International — parent of Chili's — he held four executive roles, including Chief Digital Officer and Chief Information Officer, before joining Win Brands as President, where he now oversees Costa Vida Fresh Mexican Grill and FatCats Entertainment. Wade's session cuts to the practical: how do you align operations, technology, and marketing so the experience you promise is the one guests actually get?