PRIVACY POLICY

Cult Collective, The Gathering, and all affiliated entities

Effective Date: January 1, 2026

Cult Collective, The Gathering, and all affiliated entities (collectively, “we,” “us,” “our”) are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information across our full ecosystem of brand leadership experiences.

By accessing or using our Site and attending The Gathering Festival, Gathering Retreat, and or The Gathering Presents events, you agree to the terms and conditions of this Privacy Policy.

This Policy governs your use of our websites, including thegatheringfestival.com and go.thegatheringfestival.com, thegatheringpresents.com and any subdomain, landing page, waitlist form, or registration platform we operate (collectively, the “Sites”), as well as your participation in any of the above experiences (collectively, the “Events”).

By accessing the Sites or attending any Event, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Sites or attend the Events.

1. Information We Collect

We collect information you provide directly, information collected automatically, and information shared by trusted partners working on our behalf.

1.1. Personal Information You Provide

This includes information you share when you register, purchase, subscribe, or engage with us, such as when you:

Personal information may include:

1.2. Event-Specific Information

For Retreats, Places events, and select Festival experiences, we may also collect:

Dietary and accessibility information is shared only with the specific venue or partner delivering your meal or accommodation, used only for that purpose, and deleted or anonymized after the Event concludes.

1.3. Usage Data

We collect information about how you access and use our Sites, including IP address, browser type and version, time zone, referring and exit pages, pages viewed, links clicked, and date and time of access.

1.4. Event Media (Photos, Video, and Audio)

Our Events are documented. Photos, video, and audio are captured of attendees, speakers, and participants for promotional, editorial, and marketing purposes.

By attending any Event, you consent to the collection, use, and public display of your image, likeness, and any recordings across our Sites, social channels, trailers, and promotional materials.

Given the intimate nature of Gathering: Retreats, attendees will receive a media consent notice at registration and on-site, and may opt out in advance. To opt out for any Event, contact us at gatekeeper@thegatheringfestival.com before the Event begins.

1.5. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies on our Sites to understand visitor behavior, measure campaign performance, and improve functionality. You can control cookies through your browser settings. Some Site features may not function correctly without them.

2. How We Use Your Information

We use the information we collect to:

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. To stop receiving text communications, reply STOP to any message.

3. Sharing and Disclosure of Information

We do not sell your personal information.

We share information with trusted third-party partners who help us operate our Sites, deliver our Events, and support attendees. These include:

These partners are required to protect your information and use it only for the purposes we have authorized.

We may also disclose information to comply with legal obligations, lawful requests, or to protect the rights, safety, and property of Cult Collective, The Gathering, our attendees, and the public.

4. International Data Transfers

Cult Collective and The Gathering are headquartered in Canada. Our Events take place in Canada, the United States, and may take place in other international locations. By registering for or attending our Events, you acknowledge that your information may be transferred to, stored, and processed in jurisdictions outside your country of residence, including Canada and the United States, which may have data protection laws different from your own.

We take steps to ensure your information receives an adequate level of protection wherever it is processed.

5. Data Security

We take reasonable administrative, technical, and physical steps to protect your information from unauthorized access, use, alteration, or disclosure. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

6. Your Data Rights

Depending on your location, you may have the right to:

To exercise any of these rights, contact us at gatekeeper@thegatheringfestival.com. We will respond within the timeframes required by applicable law.

7. Third-Party Links

Our Sites may link to third-party websites, including partner venues, speaker pages, ticketing platforms, and social media. We are not responsible for the content or privacy practices of those sites. Please review their policies before sharing your information.

8. Retention of Data

We retain your personal information for as long as needed to:

Event-specific dietary, accessibility, and emergency contact information is retained only for as long as needed to deliver the applicable experience, then securely deleted or anonymized.

9. Adults Only

Our Events are designed for and attended by adults aged 18 and over. Registration requires confirmation that the attendee is 18 or older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, contact us at gatekeeper@thegatheringfestival.com and we will delete it promptly.

10. Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices, products, or legal requirements. Updates will be posted on this page with a revised effective date. Material changes will be communicated through our Sites or by email where appropriate.

11. Contact Us

This Privacy Policy is issued by Cult Collective, The Gathering, and all affiliated entities.

Questions, requests, or concerns about this Policy or how we handle your information:

Cult Collective / The Gathering

Email: gatekeeper@thegatheringfestival.com

Mailing Address: 1025 10 St SE, Calgary, AB T2G 3E1