Scott Porter

Scott Craig Porter has built his career around a gap that should keep every leader in this room up at night: 80% of CEOs believe they're delivering a great brand experience. Only 8% of their customers agree. Scott's work closes that gap. He's done it across industries most consultants never touch — managing nursing homes, co-founding Surf Air (the pioneering all-you-can-fly subscription airline) as Chief Marketing and Member Experience Officer, and launching San Diablo Artisan Churros from event catering to national retail distribution. Each one a masterclass in the same principle: how people feel during an interaction matters more than any product feature or price point. Scott doesn't theorize about the experience economy — he's lived it at every end of the spectrum. His perspective is international, operator-earned, and immediately applicable.