Katrina Demers

Vice President of Brand, Pursuit

Katrina Demers leads brand across 60+ iconic attractions, lodges, and hospitality experiences at Pursuit (NYSE: PRSU) — properties like Banff Gondola, Sky Lagoon, and FlyOver Chicago, which USA TODAY named one of its Best New Attractions. The Columbia Icefield Skywalk, shaped under her leadership, won the Governor General's Medal in Architecture. Multiple Pursuit properties consistently rank among the world's best on Tripadvisor. Katrina's superpower is turning creative vision into scalable systems — frameworks that hold up not just at one location, but across an entire portfolio. Her session on the neuroscience of memory and experience design is one of the most applied, immediately usable things you'll take home from this retreat.