Chris Kneeland

Chris Kneeland has spent his career studying one question: why do some brands build devotion while others just build transactions? As co-founder and CCO of CULT Collective, he works with brands across North America to apply the principles that turn customers into advocates — congregation, ritual, co-creation. His framework is the foundation this retreat is built on. Chris doesn't teach theory. He teaches what he has tested, refined, and watched work inside real organizations. If you leave Park City with one shift in how you think about brand loyalty, it will likely trace back to something Chris said on Day 1.